Lake Area Mortgage Social Graphics
Project Case Study
Project Description and Goals:
- This project was created for Lake Area Mortgage – A Division of Royal Credit Union. This company provides resources and support to homebuyers, ensuring a smooth loan process.
- The goal of this project was to create social graphics for consistent posts on Facebook to inform homebuyers about the options for loan products and services.
- This project was also intended to increase following on Facebook for Lake Area Mortgage.
Creative Process and Strategy:
- The executive team and managers at Lake Area Mortgage provided a list of loan products and topics they aimed to promote on social media.
- I designed graphics using Shutterstock and Canva, aligning them with the current season and featuring homes that appeal to the demographic of buyers in each product’s market.
- These informative posts were consistently published two to three days per week alongside other social content, featuring matching copy that offered the audience additional information and resources.
Campaign Results
115+
Graphics Created
50+
Page Followers Gained
The campaign resulted in consistent posting on Lake Area Mortgage’s Facebook account, with engaging graphics and compelling copy crafted to maintain a frequency of 4-5 posts per week. This strategy not only grew the account’s follower base steadily but also successfully attracted new clients to Lake Area Mortgage.
Skills Used:
Strategic Planning
Understanding the goals and objectives of Lake Area Mortgage, identifying the target audience, planning the frequency and timing of posts, and aligning the content with the overall marketing strategy of the company.
Graphic Design
Crafting compelling visuals that resonate with Lake Area Mortgage’s target audience on social media, enhancing engagement and brand recognition.
Social Media Copywriting
Writing concise and persuasive text for social media platforms like Facebook, ensuring that each post informs and engages effectively, attracting new clients to Lake Area Mortgage.
Faith Kierzek 