Mood Board Photo Content
Project Case Study
Project Description and Goals:
- This project was created for Advantage Design + Remodel, a residential remodeling company specializing in luxury remodels.
- The goal of this project was to create social content for accounts on Instagram, Facebook, and more.
- This project was also intended to increase engagement on social accounts and showcase new product options at Advantage Design + Remodel.
Creative Process and Strategy:
- Developed aesthetically pleasing and varied content for social media to enhance visual appeal and engagement.
- Showcased new countertop and tile products by incorporating them into themed mood boards.
- Selected a theme, curated complementary components, and used a mix of tripod and handheld shots to photograph and edit for the best layout.
Campaign Results
190+
Total Likes on Mood Board Posts
12+
Mood Board Photos Created
Over several months, I created various mood board photos to use for social media content. This series showcased new partner products, highlighting creative design aesthetics that resonated with our audience. By consistently sharing these inspirational photos, we increased engagement and effectively promoted our brand’s approach to home remodeling.
Skills Used:
Product Photography
Captured high-quality images of partner products to highlight their features and appeal, attracting and engaging the brand’s social media audience.
Photo Editing
Enhanced and refined images to ensure they were visually appealing and professional, creating cohesive content that aligned with the brand’s image.
Content Strategy
Planned and managed the Mood Board Photo project to ensure consistent posting and thematic coherence, increasing social media engagement and effectively showcasing Advantage’s design aesthetics.
Faith Kierzek 