SAUCE Advertising Agency
6-month Social Media Design Contract
As SAUCE Advertising Agency’s contract graphic designer, I created social media content for the agency and four of their HVAC and plumbing clients over a six-month period. Working from copy briefs and established brand guidelines, I designed static and animated graphics for each client’s social channels to increase brand awareness, generate leads, and drive service bookings.
About Mueller: A third-generation, family-owned HVAC company in Saukville, Wisconsin, serving homeowners across greater Ozaukee County since 1972. From furnace and AC installs to indoor air quality solutions and new home construction, they’re the local Carrier dealer the community has trusted for over 50 years.
The Impact
78
Total Pieces of Content Published
4,968
Total Impressions Generated
184
Total Interactions Driven
Grew Mueller’s Facebook presence steadily across all six months with customer testimonials and service-specific spotlights driving the strongest results, including an average 10.87% engagement rate on Facebook posts in August. Reinforced Mueller’s three-generation reputation in the Ozaukee County market through seasonal content and DIY tips that positioned the company as the trusted, go-to HVAC resource for homeowners in Saukville and surrounding communities.
About Wisconsin Fuel: A century-old Kenosha company serving residential and commercial clients across Kenosha, Racine, and South Milwaukee with heating, cooling, and indoor air quality services. Recognized with 6 Bryant Medal of Excellence awards and staffed by NATE-certified technicians.
The Impact
39
Total Pieces of Content Published
5,289
Total Impressions Generated
141
Total Interactions Driven
Built Facebook visibility for Wisconsin Fuel throughout peak heating season, driving impressions to 1,413 in October through strategic furnace maintenance and winter preparation content aligned with seasonal service needs. Supported the company’s century of HVAC expertise in the Kenosha-Racine market through educational graphics and team-focused storytelling that reinforced their local reputation and NATE-certified technical credibility.
About ComfortAire: A trusted name in Central Wisconsin since 1999, ComfortAire offers heating, cooling, fireplace, and indoor air quality services out of Wisconsin Rapids. As a Bryant Factory Authorized Dealer, they’ve built a loyal following in the Wisconsin Rapids and Stevens Point area with honest work, fair prices, and a team that treats every home like their own.
The Impact
66
Total Pieces of Content Published
2,493
Total Impressions Generated
36
Total Interactions Driven
Grew ComfortAire’s combined Facebook and Instagram social following by over 10% across six months, with educational air quality and seasonal maintenance content consistently driving the strongest results. July stood out with an average 4.34% engagement rate for Facebook posts and the highest interaction count of the period. Content like allergy tips, humidity guides, and furnace prep reminders kept ComfortAire top of mind for Central Wisconsin homeowners.
About Heiden: A century-old Milwaukee company serving residential and commercial clients across Milwaukee County with plumbing, heating, cooling, & sewer services, and available 24/7 for emergency calls. One of the few contractors in Wisconsin offering trenchless pipe repair.
The Impact
66
Total Pieces of Content Published
945
Total Impressions Across Platforms
14
Total Clicks or Interactions
Strengthened brand visibility across Facebook and LinkedIn while achieving peak engagement rates of 5.34% in October through strategic timing of educational content around seasonal HVAC needs. Positioned Heiden as a trusted local expert through milestone celebrations and maintenance tips, driving customer interactions and building awareness for their 24/7 emergency services.
Words From The SAUCE Team
The Process
Brief
Each month, I received a copy document outlining the social media captions for all four clients, giving me the messaging foundation to build each post around.
Design
From there, I developed the creative direction for each graphic, writing the on-graphic copy, selecting photography, and designing the heading, subheading, CTA, and logo placement in Canva to bring each caption to life visually within the client’s brand guidelines.
Delivery
Final designs were submitted through Monday.com, where we exchanged feedback, worked through revisions, and finalized each post before it went live.
Tools Used
Faith Kierzek 