Swiss Miss & 7Brew
This spec campaign was created for a Swiss Miss brief published by Young Shits Advertising Club, which shares monthly industry-style prompts for creatives. For my chosen tactic, I built a brand partnership with 7Brew Coffee to demonstrate how Swiss Miss could expand its reach through a relevant brand collaboration.
Creative Brief
Swiss Miss is a popular brand of hot cocoa products, leading the category for over 50 years. The brand excels in the wintertime, but summertime? Not so much.
How can you make Swiss Miss the hottest brand of the summer?
Deliverables: OOH/Print, Social, Experiential, Tactic of Choice
Creative Process & Strategy:
- My solution: The Cool Cocoa Club – a limited-time drink collab between Swiss Miss and 7Brew Coffee.
- This campaign positions Swiss Miss as a summer staple by shifting how, not what people drink.
- Through this partnership, Swiss Miss can tap into coffee culture, increasing product use, driving buzz, and building cultural relevance for both brands.
Graphic Design:
Out of Home (OOH) / Print
Social Content
Snapchat Ad
Instagram Post
Art Direction:
Campaign Strategy & Details:
Faith Kierzek 